News
ThomasNet Leads RSS Advertising Trend
Really Simple Syndication (RSS) is a technology the sends news directly to the desktops of the subscribers of various online news outlets. The July 11, 2005 issue of BtoB Magazine featured an article about the marketing opportunities presented by this technology. ThomasNet's Industrial Newsroom was mentioned as a b-to-b publisher that is having early success with RSS."An advertiser can sponsor a news category, and have their ads appear on the news site and have those ads delivered out via RSS," said Paul Gerbino, publisher of ThomasNet Industrial Newsroom.
ThomasNet Industrial Newsroom advertisers mentioned in the article include FedEx and Budnick Converting.
For full article, see attached PDF (107kb)