Digital Marketing Strategist

Marketing / New York, NY

In this fast-paced agency-style role, the incumbent serves as a digital marketing strategist and new media marketing expert for manufacturing businesses both large and  small – providing vision, strategy and daily oversight of campaigns.

What you’ll do as our Digital Marketing Strategist

  • As a digital marketing strategist, you’ll manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals.
    • Leverage social media, SEO, SEM, eMail, content development, advertising, and more.
  • Direct activities for specific accounts on a daily basis:
    • Act as main customer contact.
    • Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation.
    • Set project timelines and milestones.
    • Manage all database segmentation to accurately target audiences.
  • Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance.
    • Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
    • Manage campaign performance reports and share results across teams to ensure constant program evolution.
  • The digital marketing strategist leads their campaigns but also collaborates with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
    • Partner closely with sales team on project kickoffs.

Requirements

  • 3-5 years experience setting marketing strategy for B2B businesses
  • Deep knowledge of digital/new media marketing techniques.
  • Natural leader
  • Experience in a digital marketing strategist or similar role required
  • Creative thinker, who is an assertive problem solver with an analytical mind
  • Experience targeting specific goals, focused metrics and KPIs when setting strategy.
  • High proficiency with best practices for SEO, social media, email marketing, and blog writing
  • Knowledge of Hubspot and the manufacturing industry a strong plus.

 

Want to join our growing team as a Digital Marketing Strategist?  Apply today!

Apply for Digital Marketing Strategist